The term ‘Generation Y’ refers not only to people born between 1977 and 2000, but to a cohort with its own independent mind set who believe that self-employment is more secure and rewarding than a full-time job. Gen Y is not very devoted to the corporate world, which results in frequent job flipping and vastly ambitious enrollment in entrepreneurial activities.
This generation of young Internet savvy and technologically sophisticated employees is searching for higher levels of independence and personal liberty demanding up-to-date transformation of the work place setting…

In the nearest future women will have to try hard to get a present for Valentine’s Day. According to the research from Experian Simmons, 63% of the visitors to US flower websites in the four weeks ending February 16, 2008 were women. The research also showed that younger and older consumers are most likely to buy flowers. Evidently they think flowers are appropriate for any occasion, or they simply can’t think of any original present.
While women pick flowers men browse through dating websites. Data from Hitwise.com shows that up to …

According to a survey conducted by Anderson Analytics for the Marketing Executives Networking Group, twice as many marketing execs are tired of hearing about Web 2.0, social media, social networking, and other related terms in 2009 compared to last year’s survey. This year marketers are going back to basics focusing on customer satisfaction, customer retention, and brand loyalty programs development.

The top three marketing trends in 2009:
1. Customer satisfaction and retention remain the two most important…

There are plenty website value calculators out there on the Internet. Some of them provide us with hope that our web creations may turn out to be the golden seeds, some abuse us with sheer disappointment. They take into account domain history, number of backlinks, Google PR, Alexa rank, technorati rank, etc. So far, my favorite tool was Dane Carlson’s project powered by Technorati API.
However recently I’ve encountered a brand new value estimator tool called Stimator, which does the same calculations as all the others but it also…

In the 21st century it is extremely hard to find fresh creative ideas for a home-based business. Some people however still manage to come up with rather outrageous ideas and make a living from them.
Surrogacy Abroad Inc. (rentawomb.org)
One in six American families suffers from being childless, which has made surrogacy a common option nowadays. The option is rather costly though. It would cost around $100,000 in the US to rent a womb. But with the help of Chicago-based entrepreneur Benhur Samson it is now possible to…

If you believe you’ve found a niche market with paramount advertising opportunities and very little competition, you may want to run a brief test before getting involved in designing a fancy website. The method is simple and only takes a few minutes.
Once you’re done with keyword and prospective affiliate research, go to blogger.com and set up a free domain there using your best niche keywords (for example: solar-cell-research.blogspot.com). Create a blog using all the default settings and submit an article relative to your niche, full of keywords…

If you are a blogger and have recently used CopyScape.com to find out that someone else is using your content, it would be a wise thing to also run a test whether that site is a scraper or not.
In order to do that you may run a brief test on SpamHuh.com. This will take less than a minute, and you will have an idea as to what kind of site you’re dealing with before filing a complaint to DMCA. SpamHuh is a prototype to identify neatly made splogs that was …

The best TV commercial of January, 2009 was created by Saatchi & Saatchi. The agency shot “Dance” on Liverpool Street subway station, trying to deliver the message of T-Mobile’s slogan “Life’s for Sharing”. The idea is not principally unique, however it uses “flash mob” in a fun and entertaining way that creates a warm feeling.

The preparation took 8 weeks of nightly rehearsals when the station was closed. The spot was shot in two minutes and forty seconds with 10 hidden cameras, 350 actors, and one cut.