30 Ways to Get Your Small Internet Business Noticed
28 September 2008
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If you want to have a successful internet business, you need to get noticed first! In today’s modern environment, people’s attention span is getting shorter and getting their attention is never easy. You need to have a list of effective tactics that will get their attention. With this in mind, here are 30 ways to get your small internet business noticed:
- Create attention-grabbing contests – create your own contests and offer exciting prizes. You can use your own products as prizes or seek sponsors who will help you spread the word about the promotion.
- Get into public speaking – want to find relevant crowds who are genuinely interested in your business? Position yourself as an expert in your niche and get invited to speak in public about your knowledge and experience. This is your chance to promote your business.
- Find a speaker – turn the tables and find someone who can speak to your target audience on your behalf.
- Sponsor an event – organizations can spread the word about your business in various places throughout the entire year.
- Host your very own event – organize a networking event or seminar, word about your business is bound to get out.
- Offer consulting services – let people see your internet business as an authority in its niche by offering consultation services in your line of business.
- Write a book – business owners who are also authors as well are perceived to be the genuine authority in the niche.
- Get published – find media outlets that are frequently read or seen by your target audience and arrange an interview with them.
- Get reviewed –people nowadays judge your brand and products through the reviews written by other people. Offer your product or service in exchange for being reviewed.
- Get referrals – put yourself on your customer’s shoes. Which product or service do they usually go to before looking up your offerings? Connect with other providers to get their referrals.
- Be a newsmaker – media outlets are always interested in compelling stories. Provide them with one and they’ll return the favor by featuring your company.
- Have a cause – go beyond one-time sponsorships and be part of an organization that has a worthy cause. Expect repeated exposure and good PR if this is done well.
- Start a blog – a company blog with regular updates can bring in significant amounts of traffic over the long term.
- Feature other people – interviewing other people and then featuring them in your blog or site will help you tap into their audience.
- Write guest posts – guest posting on a popular blog is a great way to get noticed in front of a new audience.
- Feature a guest posts – the concept is similar to number 14, getting other people involved will help you tap into their audience since they are likely to direct them to your site.
- Join discussions in blogs/forums – conversations on these mediums will boost your visibility while letting you learn more about the target audience at the same time.
- Improve on your SEO – your ranking is only as good as your SEO technique. Having a higher ranking site will boost your traffic count.
- Take a stand – taking a stand on a controversial topic based on what you believe is right can get you a lot of attention.
- Use press release – this type of content is categorized as news. If it is picked up by media outlets, you can get the word out about your company.
- Article syndication – relevant articles submitted to directories can bring in some useful links along your way.
- Newsletter campaign – newsletters will keep people updated about the happenings in your business.
- Viral videos – video sites are very powerful tools. It can spread the message about your company fast and effectively.
- Create a podcast – inserting a podcast into your blog or site is a unique way to get people interested.
- Offer discounts – membership sites offer exclusive discounts to members. Be one of the companies that offer these discounts.
- Trade advertising space – find a related business that is willing to trade ad space with you for a month.
- Give free publicity – spread good words about others and you’ll see that they’ll return the favor if they’re aware of it.
- Split big ads in two – big ads will get you noticed but it is expensive. Consider splitting the space with a relevant company.
- Works in the influencers – industry influencers have a following. Find these types of contacts and establish a good relationship with them.
- Focus on your niche – you can’t be everything to everyone. Learn how to focus on a particular niche market.
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Thank for sharing these tips! I will use these suggestions on my site!
Keep up the good work, you have a very informative site!
And remember success is not by chance, it’ by choice!
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