Recently I’ve tried Microsoft Adcenter PPC advertising. Honestly speaking I don’t ever use MSN Live Search as to me Google is the god of search; however I was hoping that some of my potential customers did use it and any additional visitor is beneficial for my site as I only use very targeted ads with high conversion rates. My hosting provider gave me a free $50 coupon and so I decided to give it a shot.

I created an ad copy and selected the most competitive words from my AdWords campaign. It’s been 4 days now and although my ads got couple hundred impressions, I still haven’t gotten a single click from MSN. Now I’d reconcile that if I was a total immature in search marketing, however it is not so. I am a certified Google advertising professional and work with G’s contextual advertising full time managing multiple accounts in our company’s MCC.

So I just don’t understand it. Is MSN completely dead? Or I am the only one having this kind of trouble? Perhaps Microsoft Adcenter is so advanced that I have to attend an additional lecture course to understand how to get clicks and conversions from it?

According to this article the Search Share of MSN is around 5%. So I figure If my ads get thousands of impressions on Google (which has 71% SS) and hundreds of clicks, I should be getting at least some visitors from Live Search as well?

However now it seams to me that the free advertising bucks will never be spent.

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1. Keyword research tools