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[20 Jan 2009 | 3 Comments | 283 views]
T-Mobile: Dance - the best commercial of January 2009

The best TV commercial of January, 2009 was created by Saatchi & Saatchi. The agency shot “Dance” on Liverpool Street subway station, trying to deliver the message of T-Mobile’s slogan “Life’s for Sharing”. The idea is not principally unique, however it uses “flash mob” in a fun and entertaining way that creates a warm feeling.

The preparation took 8 weeks of nightly rehearsals when the station was closed. The spot was shot in two minutes and forty seconds with 10 hidden cameras, 350 actors, and one cut.

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[9 Jan 2009 | 4 Comments | 527 views]
The number of Google’s clients may be around 1.5 million

The number of Google’s advertising clients has been a closely guarded secret until now. UBS Analyst Ben Schacter broke the myth of millions-gazillions advertisers in his interview to Times, and made an assumption that the company had between 1.3 and 1.5 million advertisers by the end of 2008. Google declined to provide any comment on that, but

“In a regulatory filing with the Securities and Exchange Commission, Google said it had 1 million advertisers as of 2007. If history is any guide, we can expect the number to be much higher …

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[3 Nov 2008 | 2 Comments | 206 views]

Recently I’ve tried Microsoft Adcenter PPC advertising. Honestly speaking I don’t ever use MSN Live Search as to me Google is the god of search; however I was hoping that some of my potential customers did use it and any additional visitor is beneficial for my site as I only use very targeted ads with high conversion rates. My hosting provider gave me a free $50 coupon and so I decided to give it a shot.

I created an ad copy and selected the most competitive words from my AdWords …

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[5 Oct 2008 | No Comment | 658 views]
Pantene or Wonderbra?

Following up on my post Why Use Sexual Appeal to Market Your Business here’s a couple of resent print ads from Brazilian advertising agency MatosGrey done for a series of Pantene products.

The series of print ads targeted at women is built around the infamous Wonderbra series “Look in my eyes. I said in my eyes!” (one of the authors is Frederick Beigbeder).
Enjoy!

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[5 Oct 2008 | 9 Comments | 1,982 views]
Vintage Ads

Today I was browsing thought the net and found an exciting website full of vintage ads from the last century. I think they are worth sharing.

You can find many more funny vintage ads here: www.adclassix.com