(This is an edited version of the article originally submitted on September 29th)
Colors. Who would have thought that colors had a very strong influence in the minds of the customer? Whatever color you choose for your business card, web design, or logo, one thing is sure: it will have an impact on the customer’s perception.
Here’s a vivid example, one of the world’s biggest and most expensive brands, Coca-cola is strongly associated with red. Their logo is red, their advertisements are red, and even their soda bottles and cans are …