Articles in the marketing Category
marketing »
In the nearest future women will have to try hard to get a present for Valentine’s Day. According to the research from Experian Simmons, 63% of the visitors to US flower websites in the four weeks ending February 16, 2008 were women. The research also showed that younger and older consumers are most likely to buy flowers. Evidently they think flowers are appropriate for any occasion, or they simply can’t think of any original present.
While women pick flowers men browse through dating websites. Data from Hitwise.com shows that up to …
marketing »
According to a survey conducted by Anderson Analytics for the Marketing Executives Networking Group, twice as many marketing execs are tired of hearing about Web 2.0, social media, social networking, and other related terms in 2009 compared to last year’s survey. This year marketers are going back to basics focusing on customer satisfaction, customer retention, and brand loyalty programs development.
The top three marketing trends in 2009:
1. Customer satisfaction and retention remain the two most important…
ads, marketing »
Recently I’ve tried Microsoft Adcenter PPC advertising. Honestly speaking I don’t ever use MSN Live Search as to me Google is the god of search; however I was hoping that some of my potential customers did use it and any additional visitor is beneficial for my site as I only use very targeted ads with high conversion rates. My hosting provider gave me a free $50 coupon and so I decided to give it a shot.
I created an ad copy and selected the most competitive words from my AdWords …
marketing »
(This is an edited version of the article originally submitted on September 29th)
Marketing anything from the cheapest lemonade to the most expensive cars requires you to speak in the customer’s language. No, it isn’t English, Chinese, Japanese, Spanish, or any other so-called international languages. Marketing through language requires you to speak a distinct type of knowledge: the language of insight.
When you’re communicating with the consumers, the two of you are coming from two different “planets” so to speak. In order to be successful in marketing, you need to know …
