Recently I’ve tried Microsoft Adcenter PPC advertising. Honestly speaking I don’t ever use MSN Live Search as to me Google is the god of search; however I was hoping that some of my potential customers did use it and any additional visitor is beneficial for my site as I only use very targeted ads with high conversion rates. My hosting provider gave me a free $50 coupon and so I decided to give it a shot.

I created an ad copy and selected the most competitive words from my AdWords …